At the intersection of classic menswear and performance is Mack Weldon. Mack Weldon is all about sharpness and confidence, providing men with handsome clothing that’s supercharged with cutting-edge proprietary materials. I was brought on to help bring the brand to the next level with storytelling and visuals, which included a complete overhaul of the staff, ecomm photography, brand voice, tone, logos, packaging, casting and creative ethos. The results proved fruitful and we saw stronger customer retention and netted more new customers than ever. (A team effort, of course.)