When you like to make things and have an insatiable sweet tooth, it stands to reason that you’ll wind up in a kitchen trying to make a “perfect” dessert. And so it was with me. Every day, I would test and tinker with a dough recipe to make a chocolate chip cookie that I absolutely loved. After weeks of sharing the results on my Instagram feed, Jannuzzi’s Cookies was born. Borrowing from the likes of Supreme and streetwear brands, we initiated drops on social media with extremely limited supplies. At it's height, we would sell dozens of batches within seconds. We partnered with huge brands, did pop-up shops in Soho and even caught the attention of Milk Bar’s famous Cookie Queen, Christina Tosi.